I write on a myriad of topics around the Web and thought I would share them all in one place. Below is a sampling of some articles I’ve written and presentations I’ve done.
Content Strategy: 7 Essential Steps
A definitive guide on how to create a content marketing strategy. One of the biggest and most successful pieces of content I’ve created.
A How To Guide in Influencer Marketing
Podcast on Social Business Engine discussing the impact of influencer marketing on the world of communications and marketing
Why Content Marketing Fails
Webinar with Rand Fishkin (Yes, I was giddy like a school girl being able to present with Rand.)
Take the Reins of Content Marketing (How PR can own Content Marketing)
Presentation at PRSA Sunshine District Conference 2014
Expert Panel on Social Media and Content Marketing
Presentation at PR News Social Media Summit/Taste of Tech 2014
Why PR Needs to Own Content Marketing
Webinar with Laurie Mahoney
4 Steps for Creating Engaging Content
Content Marketing for PR eBook