Leadership has traditionally been synonymous with authority: leaders give orders and employees execute those orders. Unfortunately, by leaders taking on too much of the responsibility for the team, and not allowing others to excel in their own ways, this traditional leadership style can handicap an entire team and and leader themselves. A better approach to […]
Leader as a Coach: How Coaching Can Transform a Team Read More »
Large Language Model Optimization (LLMO) is the process of optimizing content to be found and displayed in LLMs like ChatGPT and Google’s Gemini. The key benefit for this optimization is getting an organization or brand associated with a query that a user would ask the LLM. In this way, LLMO seems similar to SEO. Afterall,
By Brandon Andersen Let’s talk about the stuff that keeps me up at night, shall we? It’s a little thing called Service as a Software, and it’s incredible and terrifying all at once. I was lucky to be part of the Software as a Service (the other SaaS) boom in the early 2000’s. Watching previously
Service as a Software – A New Era for Businesses Read More »
By Brandon Andersen True leadership requires vision. But for the vast majority of leaders, the concept of a leadership vision is unclear or completely misunderstood. Vision is a hard topic for business leaders to understand and I’m no exception. For the longest time, I thought a vision was simply a view of how you saw
Leadership and Vision Read More »
By Brandon Andersen When it comes to technology shaking up industries, perhaps nothing has shaken up the world as much as the introduction ChatGPT and other Large Language Models (LLMs). ChatGPT became the fastest growing userbase in history, amassing 152 million visitors in its first month. If you were like me, you were blown away
Is Your Data Secure in ChatGPT? Read More »
I write on a myriad of topics around the Web and thought I would share them all in one place. Below is a sampling of some articles I’ve written and presentations I’ve done. Content Marketing Content Strategy: 7 Essential StepsA definitive guide on how to create a content marketing strategy. One of the biggest and most successful
My writings & presentations from around the Web Read More »
[NOTE: This post was written in 2013. I’m no longer 31. 🙂 ] Life is really short Sure, it’s the longest thing you’ll ever do, but while you’re doing it, you may as well make the most of it. By nature, I’m not very adventurous. I’m more of a nerdy guy who would rather take
Taking risks – My story Read More »
I have a pretty cool day job where I get to share best practices in SEO, public relations, and marketing to the public. I do a webinar about once a month and write for my company’s blog. I’m blessed to work with great people who have taken me under their wings and showed me the
6 business writing tips I learned from creative writing Read More »
